WIX vs Shopify vs WordPress – Which to choose for your business

When building a website for the first time, we all have to make a challenging decision of choosing a platform for designing our website. There are a lot of website builders available nowadays like WordPress, Shopify, Wix, Squarespace, Zyro, Webflow, etc., that let you build your website in a drag-n-drop or WYSIWYG interface and without requiring you to write a single line of code.

Designing a website has become a lot easier than it was before but choosing the right platform to build your site comes first. In this blog we are going to discuss Wix, Shopify and WordPress, three most popular website builders that are super easy to set up and design your website. We hope that at the end of this blog you will have an easier time choosing your website builder.

WIX.com

WIX home page
WIX home page

Let’s start with Wix. Since its launch Wix has evolved a lot and its template library has grown considerably. 

Templates: 

Template Library from Wix
Template Library from Wix

According to Wix their templates are stunning and if you check them out you will know they are not lying. They have a website template for almost every user needs and every kind of online shop we can imagine. All of their templates are mobile responsive and optimized.

Usability:

Wix offers the most user friendly interface among the three. Setting up a Wix website is super easy. Just like they advertise, you just head over to their website, signup, choose a plan, choose a domain, choose a template and hit publish and your website is live. It also offers its own logo maker where you can design your logo yourself. SEO tools come integrated with Wix so you don’t have to add extra pesky plugins to take care of your website’s SEO. Controls in Wix are pretty easy and can be mastered in a short time.

Customizability:

You should keep in mind that you cannot change the theme template once chosen. You can copy elements and pages from other templates though. Corvid by Wix allows you to customize your site but you need to have sufficient coding skills to use that. Addon apps can help extend your website’s features.

Ecommerce:

Ecommerce plans in Wix
Ecommerce plans in Wix

Wix offers separate ecommerce plans which are even more thought out than Shopify. You can integrate other addon apps with Wix to sell service products.

Support: 

Wix has 24×7 support for its users through calls, chats and community.

Summary:

  • User friendly interface
  • Easy to use model
  • Over 500 templates with eye-catching designs.
  • Good customizability
  • Multilingual sites
  • 24/7 support
  • Strong brand focus
  • Advanced Ecommerce tools for setting up online shop
  • Corvid by Wix allows you to customize your site
  • Best suited for bloggers and small business

Shopify

Shopify was designed specifically to allow merchants build and launch their own online store.

Templates:

Shopify themes in themeforest
Shopify themes in Themeforest

Shopify has a decent amount of templates specifically designed specifically for online shops. There are a lot of  great templates for purchase in the themeforest. Unlike Wix you can change your theme later in Shopify.

Usability:

Setting up an online store in Shopify is quite easy. To open a store you sign up to Shopify, fill in necessary details like store name, choose a theme with the layout you want and choose a plan. Once you choose a plan you can begin adding your inventory and ready to go live.

Its user interface is geared more towards ecommerce than Wix and WordPress. You will have to set up payment methods and the like but it is pretty much straightforward.

Customizability:

There are not many options for customizations in Shopify. If you know HTML and CSS then you can customize how your store looks a little bit further.

Ecommerce: 

Shopify was made with ecommerce in mind so all the features required for an online store come out of the box in Shopify. You can install addon apps that give you more store related features like product zoom in. It has a built in Revenue report, Abandoned Cart Recovery and Stock Management. Shopify has a wide range of payment options, including e-wallets such as PayPal and Stripe. Shopify is a great platform for ecommerce but their plans can easily go out of budget.

Support:

Like Wix, Shopify also has 24×7 support through calls and community. They also have live chat support as well.

Summary:

  • Specifically designed for ecommerce.
  • Limited customizability
  • Good selection of themes to meet customised needs
  • Built in ecommerce features
  • Good support
  • Options to add apps/plugins for extra features

WordPress

WordPress comes in two variants: WordPress.com and WordPress.org. WordPress.com is a Software As A Service and WordPress.org gives you a CMS that you can download and use for free but you have to manage it by yourself by purchasing a hosting plan. WordPress is the most powerful platform for website building and is completely free.

We will focus on WordPress.org for this blog.

Templates:

Themes in WordPress.org
Themes in WordPress.org – find more on Themeforest

WordPress has a collection of hundreds of thousands of free and paid themes available for use. It has themes for virtually every possible user needs. Many of these themes come with pre built templates to make website building a lot faster. Choosing a good theme with mobile responsiveness, AMP support, SEO optimization can be a little daunting.

Usability:

Setting up self-hosted WordPress used to be a chore but that is not the case anymore. Many hosting services come with one click WordPress installation that takes care of all the database management and domain name configuration. One such hosting service provider is Bluehost which is officially recommended by WordPress itself.

Creating web pages and blogs in WordPress has become more user friendly since they have launched their new block editor. You can also use the many free page builder plugins that have drag-n-drop features to make your website designing even easier. WordPress has plugins for every problem or requirement the user may come across. Still there is a bit of a learning curve while working with WordPress.

Customizability:

Plugins in WordPress
Plugins in WordPress

In terms of customizability WordPress has the biggest advantage among the three. Because WordPress has been for so long that the community has matured a lot and there are lots of amazing plugins available for every single requirement. This alone makes WordPress so powerful that you can make your website look like exactly what you have imagined down to every last detail.

Ecommerce: 

WooCommerce homepage
WooCommerce homepage

WordPress does not come with inbuilt ecommerce features but there is a large number of themes and plugins dedicated just for that requirement. Automattic, the company behind the WordPress have built a plugin called WooCommerce that is specifically meant for ecommerce websites and supports a wide variety of payment options.

Support:

WordPress is open source and is fully supported by the community. If you are stuck somewhere or facing technical issues, you will have to look it up in community forums for your answers. If you have purchased a theme or a plugin then they might provide a better support for their product otherwise you are mostly on your own.

Summary: 

  • Most powerful website building platform and best solution for almost all cases.
  • Universally adored platform for website building.
  • Thousands of themes and templates to choose from.
  • Plugins available for every possible requirement.
  • WooCommerce for ecommerce websites.
  • Block based editor is more beginner friendly.
  • Support from a huge community

Conclusion:

With all the aspects discussed above we can safely conclude that if you are building an online store then you cannot go wrong with Shopify. With all the ecommerce features built in it is super easy to create and manage an online store in Shopify. For small businesses and blogs that need a strong brand focus Wix can be a great choice. With Wix you can create your website and go online within minutes. If you like to take matters in your hands and want that ultimate customizability then WordPress is for you. With all the plugins, themes, templates and great community, the things you can create are almost limitless.

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