The leader in most of the world is WhatsApp with 1.5 billion monthly active users around the world.
Why should you use WhatsApp for business?
The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day.
Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.
If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. A study by Pew Research Center shows that 42 percent of smartphone owners between 18 and 29 years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 50 or older.
Plus, messaging apps like WhatsApp have incredible engagement rates: 98 percent of mobile messages are opened and read, with 90 percent of them getting opened within three seconds of being received.
WhatsApp may already be a key way for your audience to share content via dark social—a term to describe when people share content through private channels such as email or chat apps like WhatsApp, as opposed to more public networks like Facebook.
If you want to remind your customers about promotions, offer accessible customer service options, or increase visibility, WhatsApp is a perfect tool for you. And, with the addition of WhatsApp Business, it’s now easier than ever to build positive customer relationships.
With WhatsApp Business, you’ll be able to offer personal customer support to your audience with automated messages and chatbot-like capabilities. So, if you’re launching a new product, WhatsApp can automatically send the messages you’ve created to the customers you select.
How to Use WhatsApp for Business?
You can use WhatsApp for business efforts in a couple of different ways. Mainly, the app is used for communication and sharing, and that’s the basis of using WhatsApp to your advantage.
WhatsApp can be a powerful app to have in your toolkit. You can improve visibility, automate communication, and keep your workflow organized
WhatsApp is a useful customer service channel. It enables community managers to engage with customers quickly and easily on a platform they’re comfortable with. It’s also free for brands if they have a response time under 24 hours.
Providing real-time customer service is a luxury small businesses cannot afford, but with WhatsApp you and your small staff can answer any questions your customers might have quickly. And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.
How to reach your target audience on WhatsApp?
After you’ve set up your business account on WhatsApp, it is time to start thinking about ways to reach your audience. Based on the introduction we gave about the platform, you might get a better picture of how people are using the app.
Mostly WhatsApp is being used as a messaging platform for people, for families and friends to reach out to each other, to discuss personal things, to try to talk that cute person into going on a second date with you. The first thing you need to start thinking of is how you and your business can fit into these conversations.
Maybe you need to customise and adapt your brand persona a bit or create a virtual person that is acting on behalf of your company. But whatever you do, since you’re trying to talk to your (potential) customers in a space they are used to informal conversations, you need to create an appealing brand persona for them to engage with.
WhatsApp, as a communication tool, continues to evolve and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.