A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.”
Calls to action are most commonly used in sales and marketing to solicit the desired action from leads and customers. For example, a CTA can be used to grow your email list (“Sign up to our newsletter”), promote a special offer (“Claim your voucher code”) or a piece of content (“Download our new eBook”).
Skipping the CTA is a grave mistake that won’t bode well for your company. There is a reason the CTA button has become such a staple on site content and in ad copy.
You want to get those visitors to become leads, leads to become customers, and then customers to become promoters but you can’t serve them the same CTAs to accomplish those different goals.
As your business grows and your website gets more complex, you might need to switch these up, but these are a great jumping-off point for any marketer.
Here are some examples of Call-to-Action buttons that you should try on Your Website:
Netflix has 2 types of CTA’s on their website.
The Sign In CTA which allows you to gain access to your ‘already registered’ account.
And the ‘Get Started’ CTA which allows you to get access if you are a new user to Netflix
Facebook has 2 CTA’s which includes Log In CTA and Create New Account CTA.
Instagram has the Log In CTA and Continue with Facebook CTA. It also has 2 CTA’s which directs you to the Play Store or Apple Store which allows you to download the app from the specific platform.
Dropbox give you a CTA where you can try the service for free for a limited period of time
Pinterest has 3 CTA’s where you can gain access to the pinterest account by signing up with your Google account, or Facebook account or it by using the Login button.
Call to action ‘CTA’ plays a vital role in increasing the number of leads if it is structured with relevant content that suits the target audience. It is possible to combine two or even all three tip-offs through which CTAs can help you generate more leads. It is at your discretion to determine what will work best for your brand.
Call-to-action buttons are one of the easiest ways to convert leads to lifelong customers. A CTA button will prompt visitors to your website to make an action, which, in turn, will boost your company sales.
There are numerous types of CTAs you can place throughout your site, such as “Learn More” and “Join Today” that will increase engagement. By designing carefully crafted CTAs, you’ll be able to boost conversion rates and grow your company fast.